May 2010
1 post
Buyer's remorse: why anti-brand values are killing...
Shoppers are now after “basic needs not bling”.
A kicked-over trolley in a puddle of blood: that is the image stamped on the front of the new marketing guide Buyer’s remorse: why anti-brand values are killing consumerism. The guide’s thrust is simple - kiss the shop-till-you-drop age of conspicuous consumption goodbye.
Greet the dawn of the “post-consumer”...
March 2010
1 post
Study suggests looking at 'life stages' could...
Media behavior in today’s fragmented landscape is best evaluated by looking at the “life stages” that people experience as opposed to their demographic profiles. So says a new study from the Entertainment Technology Center at the University of Southern California (ETC), the Hallmark Channel and E-Poll Market Research. Released today, the survey is based on an online survey with...
1 tag
Don't Like Product Placement? Here's Why It's Your...
NEW YORK (AdAge.com) (by Brian Steinberg )— The Association of National Advertisers’ annual TV & Everything Video Forum is supposed to be a place where marketers gather to figure out where the business of TV advertising is going. That quest has yet to be completed. But this year, advertisers had no trouble showing us where TV has already gone.
DiGiorno’s pizza-servers...
November 2009
1 post
5 tags
Online Ad Spend for Brands (retailers) with no...
Convincing retail clients with minimal to non existant e-comerce facilities can be a hideous task. They tend to refuse to enter digital realm using anything other than a Cost Per Click basis - and unahcievably low CPCs at that.
Just had a meet up with sales team of NineMSN and Kathryn Byro (SYD Sales Exec) pitched some really inovative ideas for meeting traditional retailers half way.
Of course...
October 2009
1 post
8 tags
Traditional Ratings V Fandexing/Twatings
As i contemplate my honours thesis on the impact of online tv viewership I come accross a lot of conversation about fandexing and its role in programing and statistical purchase.
QScore is American measurement that has been around for a long time and poorly translated to an Australian context. Using a sample audience as non representative as OzTam mail and survey panelists determine a...
September 2009
7 posts
5 tags
Simultaneous Multi Media Consumption
I am ambiguous about my thoughts when it comes to the implications of simultaneous use of media - as to wether it has a degrading effect upon consumption or whether it can heighten a strategic marketing multi platform media campaign.
Nielsen are reporting that Women age 25 and over and persons 35 and up are most likely to juggle the TV and Radio. Something I have always found important is the...
Facebook Cash Flow Positive
In what has taken a surprisingly long time for such a fast audience takeover (300 Million) Facebook today announced they are turning a profit. In saying this Mark Zuckerberg strategised for his development to see profits by mid 2010, so kudos are most definitely in order.
“Comedy Channel’s PrimeTime/Late Night Line Up: Jon Stewart, Stephen...”
– Too much talk?
-http://www.tvtonight.com.au/2009/09/jay-leno-show-goes-primetime-on-comedy-channel.html
5 tags
Radio Ad Spend avg. decreases, Melbourne rises?
Mumbrella (Via CRA figures) are reporting that national ad spend is decreasing by 4%, no shock seeing as last July’s figures were down 5%;
Sydney is Down 8% (15.9million)
Perth Down 10% (a bit of an oddity to me - But I am probably going to give that onus to MixFM) (Still only 6.4million)
Brisbane is Down 6% (7.7million)
Now to mess with the average, Adelaide’s spend grew 4.8...
5 tags
OzTam to take into account TimeShift / UNITAM
The particulars have been released by OzTam regarding their integration of TimeShift data.
OzTAM is deploying a new generation of metering solutions called UNITAM to provide data on both live broadcasts and those recorded and viewed. It will apply to devices connected to a television set which allows the consumer to record and playback television broadcasts such as PVRs, TiVo, Foxtel IQ and...
5 tags
Moissinac: "worldwide (Facebook) mobile audience -...
During the Nokia World Conference Henri Moissinac (Facebook’s Director of Mobile) stated that Facebook mobile’s online audience had crossed 65 Million active users.
The mobile usage makes up for almost 25% of Facebook activity (InsideFacebook).
Mobile access to Facebook is currently available through 6 separate platforms: Facebook for iPhone (13Mil), Facebook for Blackberry, Facebook...
6 tags
Idot Box, not so stupid
Whilst its important to prepare and invest in the future sometimes its important to face reality especially when its as humbling as the facts of traditional media.
Below is a chart sourced from US Neilson’s 08/09 research by Chart of the Day.
It shows U.S TV vewiership exceeds internet and mobile video consumption by almost 40 times.
Whilst its important for the industry to start...
August 2009
5 posts
1 tag
Think TV
Just quietly, I reckon Think TV, FTA’s Marketing Initiative should promote their product (TV) by advertising their prior TVC boosted their sales 29%, It would be a perpetual cycle of evaluation and accountability and it would make me happy.
Think TV’s Ratings Widget is a pretty cool tool to stay hip with FTA Share:
3 tags
Media Dictionary
A list of all the high-falutin and sometimes hanus acronyms and terms a media planner could and probably will throw at you AKA the last 3 years of my degree in 4,000 Characters.
AARDS / Australian Advertising Rate and Data Service.
Adjacency / An advertising pod positioned next to a particular TV or radio program. Also called commercial break positions.
Agate Line / A unit of measurement for...
3 tags
11 Million Online Farmers
Social gaming company Zynga boasts a massive 25 Million active users daily accross their vast catalogue. The most impressive of which is FarmVille, The multiplatform game is grabbing the attention of commentators due to its large evangelistic pull (11 Million daily users at last count / expected to eclipse 30 million).
Beyond the fact that somehow a free game about one of the dullest occupations...
7 tags
iiNet goes TransMedia
Media agency Maxus Perth with Creative team Meerkats have been the bodies behind iiNet’s campaign for BoB - the telecommunications new Broadband in a Box product.
The campaign is running over most traditional media But iiNet have placed a considerable amount of faith in Out Of Home advertising. Taking it a step further than AAPT’s saturation of Billboard advertising, they have teamed...
7 tags
CBS/Pepsi runs a Video Ad in Print
US Broadcaster CBS will preview their Fall line up using a video-chip embedded in Entertainment Weekly. Its like when Singing Birthday Cards meet TransMedia Conglomerates then throw in a little Corporate Synergy, and its the first video ad to appear in a magazine. Should get my Promo-sexual juices flowing but before running out to by myself a video insert in every magazine in publication I can get...