May 2010
1 post
Buyer's remorse: why anti-brand values are killing...
Shoppers are now after “basic needs not bling”.
A kicked-over trolley in a puddle of blood: that is the image stamped on the front of the new marketing guide Buyer’s remorse: why anti-brand values are killing consumerism. The guide’s thrust is simple - kiss the shop-till-you-drop age of conspicuous consumption goodbye.
Greet the dawn of the “post-consumer”...