Idot Box, not so stupid
Whilst its important to prepare and invest in the future sometimes its important to face reality especially when its as humbling as the facts of traditional media.
Below is a chart sourced from US Neilson’s 08/09 research by Chart of the Day.
It shows U.S TV vewiership exceeds internet and mobile video consumption by almost 40 times.
Whilst its important for the industry to start developing research, ratings and policy for online video, media planners new or traditonally focused need to comprehend this data and act accordingly. Its tough to predict which trends need research and focus, evident in Mobile Video whose time spent watching dropped over 15 mins a month.
2 years ago