OzTam to take into account TimeShift / UNITAM
The particulars have been released by OzTam regarding their integration of TimeShift data.
OzTAM is deploying a new generation of metering solutions called UNITAM to provide data on both live broadcasts and those recorded and viewed. It will apply to devices connected to a television set which allows the consumer to record and playback television broadcasts such as PVRs, TiVo, Foxtel IQ and MyStar. It will also include programs viewed through a VCR or DVD recorder with iPods and computers to be included at a later date.
AGB Neilson who have been integral in developing the technology have reported that “If something is being played in fast forward or rewind, no sound is coming out, and that won’t be reported.” Which is a question I had about the surveying and am highly impressed with the outcome.
With the first measurements being recorded in December and that data being released in week 1 in 2010 TVC; creators, buyers and sellers will sit in hope the results differ from the US’ reported 60% of comercials being zapped on playback.
Interested to know how many PVR devices their are in Metro & Regional homes that are included in OzTam surveillance?
::Update::
TV Tonight reports that the amount of Metro Homes is under survey is currently sitting at 3035 nationally with 25-28% of those homes using a PVR service.
Proportionate to the sample, maybe, but it takes us back to the elephant in the room of TV ratings. Is it not scary that ≈804 people control the nations TV buying spend?
2 years ago