Radio Ad Spend avg. decreases, Melbourne rises?
Mumbrella (Via CRA figures) are reporting that national ad spend is decreasing by 4%, no shock seeing as last July’s figures were down 5%;
- Sydney is Down 8% (15.9million)
- Perth Down 10% (a bit of an oddity to me - But I am probably going to give that onus to MixFM) (Still only 6.4million)
- Brisbane is Down 6% (7.7million)
Now to mess with the average, Adelaide’s spend grew 4.8 million. My logic to this is the focus on community Adelaide is so effective at achieving with its radio talent and advertising content. However, what I am struggling to get my head around is Melbourne’s nearly 2% increase in sales, gaining almost $15.5m since last surveillance.
Is there something contextual to the region I am not hip to?
In any case the national Metro Radio market was worth just over $50m.
2 years ago