Simultaneous Multi Media Consumption
I am ambiguous about my thoughts when it comes to the implications of simultaneous use of media - as to wether it has a degrading effect upon consumption or whether it can heighten a strategic marketing multi platform media campaign.
Nielsen are reporting that Women age 25 and over and persons 35 and up are most likely to juggle the TV and Radio. Something I have always found important is the heritage of simultaneous consumption, and now I have Nielsen worthy data to prove my point
The implications of simultaneous multi media consumption go beyond call to actions having greater immediacy and cumulative frequency being easier to achieve. There are many negative ramifications such as poor content quality intake and greater perceptual defense to advertising messages.
2 years ago