Traditional Ratings V Fandexing/Twatings
As i contemplate my honours thesis on the impact of online tv viewership I come accross a lot of conversation about fandexing and its role in programing and statistical purchase.
QScore is American measurement that has been around for a long time and poorly translated to an Australian context. Using a sample audience as non representative as OzTam mail and survey panelists determine a “quotient” (“Q”) factor or score in relation to an actor or program. Whilst its just as frivolous a metric as people meter ratings QScores do take on a new qualitative method that is much needed in the ratings industry.
Measuring the compelling nature of a program however, does require some sense of quantitate measure. One such balance is WetPaint’s TV Fandex. The website surveys not only the quantity of blog sites relating to program but also the blog activity.
Another interesting measure is “Twatings”, Using Twitter coverage programs a surveyor can measure the amount of conversation concerning a program within a specific time period. An interesting recent case of Twatings was the coverage of Hey Hey It’s Saturday Reunion which was up against the premier of Celebrity Master Chef.
In what seems like an inverse of the demographic make up of the shows Hey Hey it’s Saturday thrashed the twitter attention of Masterchef, for more of an analysis of this case check out Nathan Bush’s analysis on Another Advertising Wanker.
2 years ago